Le parfum s'affiche: Quand les artistes réinventent la publicité. Afrique Published on the occasion of

Published on the occasion of the exhibition "Color in Fugue" presented at the Fondation Louis Vuitton

and the presentation of the results of the archaeometric analyses

s’inspirant des formes conçues par le facteur Cheval

the last echo of a passionate relationship from the depths of time: just as Paleolithic man sometimes shared his fears and his caves with the bear

Le parfum s'affiche: Quand les artistes réinventent la publicité. Afrique Published on the occasion ofAt the turn of the 20th century, developing a perfume image was the responsibility of the greatest illustrators, who exhibited their colorful creations in the streets. Jules Chret, Alphons Mucha, and then Leonetto Cappiello put their talents at the service of the most renowned perfumers. Later, with the evolution of printing and then audiovisual techniques, photographic and cinematographic images became the norm until social networks appropriated